Case Study
Imperial Fence Supply serves buyers across Indiana, Georgia, Tennessee, and Alabama. One brand has to work across all four states while helping each buyer find the right branch. The rebuild needed to give each location its own presence, route inquiries to the right team, and make routine updates manageable for Imperial’s staff. A shared homepage and an inbox that needs sorting cannot do all of that on their own.
Each branch now has a dedicated page built to rank in its own market. Indianapolis, Atlanta, Chattanooga, and the Alabama locations are no longer sharing a homepage.
Form submissions go directly to the branch closest to the buyer, not a shared inbox that has to be sorted later.
Day-to-day updates, adding products, changing hours, posting branch-level content: none of it requires a developer.
The rebuilt site loads fast and puts the most important information and the contact form where buyers can find them without scrolling.
The new structure gives each branch a dedicated page and a clear place in the site’s navigation. Indianapolis, Atlanta, Chattanooga, and the Alabama locations can each present the information buyers need in their own market.
That structure creates a foundation for local search visibility: each location has a page that can answer branch-specific searches, connect buyers with the right team, and support future local content.
Buyers need to know what a supplier carries, where to find it, and who to contact. Imperial’s site brings those decisions together at the branch level. Location pages help buyers find the right team, lead routing carries that context into the inquiry, and the CMS lets staff keep the details current without waiting for a developer.
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